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C&I Studios core values

AboutCore Values

C&I Studios

Core Values

C&I runs on a list of core values. They represent our work ethic and how we show up to everything we do. We put them in writing so the standard is clear to our team and to the clients who hire us.

Be Our Guest, a C&I Studios core value

Be Our Guest

Everyone who comes through our door is a guest and we treat them like one. That covers clients, crew, vendors, and whoever we just met on set that morning. Work goes better when people feel welcome, and making sure they do costs us nothing.

Deliver Every Single Time, a C&I Studios core value

Deliver Every Single Time

We hit the date. That holds when the shoot goes smoothly and it holds when it does not. Clients build launches and campaigns around what we hand them, so a late delivery is never only our problem.

Do The Impossible, a C&I Studios core value

Do The Impossible

Somebody has to be willing to say yes when a job looks undoable. We would rather that be us. Most of the work we are proudest of started as something a client had already been told could not happen.

Dream Bigger, a C&I Studios core value

Dream Bigger

The brief is where we start, not where we stop. If we can see a bigger version of an idea we will bring it to you even when nobody asked for it. Some of the time you take it and some of the time you do not, but you should always get to see it.

Give Everything, a C&I Studios core value

Give Everything

Long nights and early mornings come with this work and we are not going to pretend otherwise. What we can promise is that nobody here is holding anything back. When the dust settles we want to say we left nothing on the table.

Nothing Is Beneath You, a C&I Studios core value

Nothing Is Beneath You

There is no job here that belongs to somebody else. Our directors carry gear and our producers sweep the floor when that is what the day needs. A title tells you what you are responsible for, not what you are too good to do.

Take Flight, a C&I Studios core value

Take Flight

We hire people we expect to outgrow the job they were hired for. That means handing over real responsibility earlier than is comfortable and backing whoever picks it up. The whole company moves quicker when people are trusted to run.

Unyielding Courage, a C&I Studios core value

Unyielding Courage

Good work means telling clients things they did not ask to hear. We will push back on an idea we think is wrong and we will defend one we believe in. Being agreeable is easy and it almost never makes the work better.

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